AALTO RECODED™

RECODED™ IS AALTO’S STANDALONE SOLUTION FOR SCALING LUXURY UPCYCLING TO INDUSTRIAL READY-TO-WEAR LEVEL AS AN EFFORT TOWARDS A CIRCULAR AND TRACEABLE FASHION INDUSTRY. TO ENCAPSULATE THE ESSENCE OF RECODED™, WE ARE PERSONALLY HAND-PICKING LARGE AMOUNTS OF GARMENTS THAT HAVE FULFILLED ITS PURPOSE FROM PREVIOUS OWNERS, TREATING AND INCORPORATING THIS NEW LEVEL RAW MATERIAL INTO NEW DESIGNS AS TO MAKE A NEW GARMENT THAT WILL LAST ANOTHER LIFETIME.

BUT THE PLATFORM PROPOSES A MUCH BIGGER VISION: A QR-ENABLED UNIQUE SERIAL NUMBER ANCHORING DATA TO EACH AND EVERY PIECE. WHEN SCANNED, THIS LABEL THAT IS SEWN ONTO YOUR PIECE, WILL PROVIDE OPEN-SOURCE INFORMATION ON ITS PROVENANCE, MATERIAL COMPOSITION AND CARE INSTRUCTION. WHAT WE WISH TO EMPLOY WITH THIS UNIQUE-LABEL SYSTEM IS TO EMPOWER A DEEPER AND LONGER VALUE DRIVEN RELATIONSHIP BETWEEN A CONSUMER AND THE PRODUCT - THINK OF IT AS PERMANENT OWNERSHIP INSTEAD OF JUST A LOW VALUE ARTICLE EASILY THROWN AWAY.