THE NEW RADICAL SUSTAINABLE CONCEPT STORE



 

30 May 2024 - AALTO TEAM


A Look Back at Our New Concept!

On May 24, 25 and 26, we had the pleasure of presenting The New Radical Sustainable Concept Store by AALTO RECODED at 59 Rue Charlot.

 
AALTO FW24

 

Our concept store was not just a temporary shop, but a place of gathering and exchange where every detail reflected our passion for a more sustainable future.
Every element of the design, from the interior layout to the materials used, was carefully chosen to minimize our ecological footprint while offering a unique and inspiring experience to our visitors.

 

 

AALTO FW24

 

At the heart of our concept store, our Recoded™️ system garnered keen interest. This innovative system, which embodies our circular approach to fashion, recycles and reconditions materials to give them new life while reducing waste. Recoded™️ is more than just a process: it's a statement of our commitment to sustainability and innovation.

 
Our collections showcased in the concept store perfectly illustrated our commitment to responsible fashion. Each piece, designed to blend style, quality, and environmental consciousness, demonstrated that fashion can be both trendy and ethical. We are proud of the positive reception of our collections and the enthusiasm they have generated.
 

 

Arnaud Mielvaque - Set Design by Sonder

 

Finally, we extend our heartfelt thanks to our dedicated team whose hard work and creativity made this concept store a reality. Your commitment to our vision and your tireless efforts behind the scenes have been truly inspiring.

 

 

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