RECODED™ IS AALTO’S STANDALONE SOLUTION FOR SCALING LUXURY UPCYCLING TO INDUSTRIAL READY-TO-WEAR LEVEL AS AN EFFORT TOWARDS A CIRCULAR AND TRACEABLE FASHION INDUSTRY.
RECODED™ is all about recycling and making fashion more sustainable. We take old clothes, give them a new purpose, and make them last longer. Each piece gets a unique QR-ENABLE UNIQUE SERIAL NUMBER code label that tells you where it came from, what it's made of, and how to take care of it. This helps you connect more with your clothes and keep them for a long time. We work with European partners to find and sort materials like denim, silk, and wool, and turn them into new items with our special "UNICA SEMPER" mark.
The fashion industry makes a ton of clothes every year, and a lot of it ends up as waste. We think the problem isn't just about recycling but also about how we consume and produce clothes. That's why we're doing things differently.